Jan 31, 2010

3. L'Oreal Consumer Products


"Introduce a New Range of Cosmetics for  Teens"

With the teens emerging as the next generation stars , its time L'Oreal introduces a brand new line of cosmetics for teens in India. After all who wants to still  borrow  mommy's lipstick and elder sister's rouge? Aren't they worth it too?

Jan 30, 2010

2.ITC Wills


"Introduce Special Cigarette for Women"

After getting all the men hooked into Wills range of cigarette - its time ITC introduces special cigarettes for women. Indian women are already into smoking - why let them buy foreign cigarettes or regular cigarettes. Tap the segment!

Jan 29, 2010

1.Cafe Coffee Day



"Introduce 'My Mood Today ' Cups"

We start of with one of the brands closest to our heart. CCD should go one step ahead in customer personalization by serving them coffee in new "My Mood  Today Cup" - Happy,Sad,Angry,Naughty - by depicting smileys and text on mugs they choose.