36.Deodorants

The Indian Deodorant Market in India*
The deodorant market in India is showing an upward trend as major players tap this segment. The growing income and increased expenditure capacity of average Indian consumers have changed their lifestyle habits. Deodorant market in India is estimated to be of Rs 10,543.3 million in 2011 and is expected to reach Rs 13, 340.7 million by the year 2012. The deodorant market is projected to grow at 25 per cent CAGR over next 5 years.
Deodorant sales are led by Hindustan Unilever Ltd, with the Axe brand; Paras Pharmaceuticals Ltd, with Set Wet; and McNroe Chemicals Pvt Ltd, with Wild Stone. These three manufacturers held a combined value share of over 49% in 2010. The leading brand is Axe, with 25% of value in 2010, followed by Set Wet and Wild Stone with 10% and 9%, respectively. Axe is a well-established and widely distributed brand, and is heavily supported by advertising across India.  


Product : A Spray Deodorant. The idea can be used by any of the players in this market.

Idea Category :  NEW PACKAGING FOR PRODUCT

Discovery : India is basically a hot weather country. The summer heat becomes unbearable and sweat is something which everyone has to face. The current packaging of the spray deodorants available in the market is generally is standard size. (150ml generally). The target group here travels a lot for work or study. For example in metro cities a Local, buses,autos. A deo sprayed during morning is not sufficient because of the continuous sweat. One has to carry a bottle of spray along. The current size of bottle forces the consumer to carry a bag to put the bottle in.

IDEA :

     Come up with an innovative packaging for the deo spray which can be carried in a pocket. Call it a "POCKET DEO"

*Source-http://www.euromonitor.com/deodorants-in-india/report

19. Rahul Gandhi

"Initiate "THE GOOD CITIZEN" Campaign"

We appreciate and support Rahul Gandhi's vision of bringing in fresh blood into Indian Politics. Keeping  up to his spirit, we think that he  should initiate "The Good Citizen Campaign" to emphasize on ensuring that all young Indians are aware of their Constitutional Rights, Duties and Principles. This campaign could be a good platform for attracting the Indian Youth and encouraging them to make their share of contribution to Indian Politics. 

7. Incredible India

"Introduce a Kamasutra Trail Package to help tourists Unravel the Myths associated with the ancient text of Kamasutra."

The Ministry of Tourism, India should introduce a "Kamasutra Trail Package" under the Incredible India Initiative. This trail could include a visit to all the historically important places in India w.r.t the evolution of the ancient Indian text, Kamasutra . Also, an effort to bring out the true historical and scientific nature of the text can be made by including discourses in the same as well as  wellness programs through the inclusion of sessions in Yoga and meditation.

3. L'Oreal Consumer Products

"Introduce a New Range of Cosmetics for  Teens"

With the teens emerging as the next generation stars , its time L'Oreal introduces a brand new line of cosmetics for teens in India. After all who wants to still  borrow  mommy's lipstick and elder sister's rouge? Aren't they worth it too?