Amul - Diwali TVC

 

Amul Diwali TV Commercial

By: Parth Gupta

Campaign: TV commercial for AMUL showcasing how families show support and care for their

domestic help this Diwali season.

Brand: AMUL(Anand Milk Union Ltd)

Target Product: AMUL range of products used in making sweets(Ghee, Mithai Mate, Milk)

Target Group: The target group is mainly middle-aged married couples, 25- 45 years old located in the urban and semi-urban parts of India.

TVC Brief:

The campaign will feature a family with a married couple living with their parents and kids. Diwali is around the corner and the featured family prepares sweets using various Amul products like milk, ghee, mithai mate. Sounds quite normal right, but the change here is that the featured family not only making sweets for their family instead is making sweets for their domestic help (maids, guards, other domestic help) who are probably not able to go to their homes and unable to celebrate Diwali with their families.

The featured family also promotes their kids to share and celebrate the auspicious festival of Diwali with them especially because they were the worst hit because of this pandemic situation. This promotes the AMUL products as a way of spreading happiness not only amongst the family but spreading it with others who help us. This also intends to promote a social message of spreading love and happiness in society.

Tagline: 

“Ye Diwali unke saath manaye jo apne hai

aur unke saath bhi jo apno ka khayal rakte hai”

OR

“ ye Diwali unke naam jo rakhe apka khayal subha-shaam”

OR

Aao is Diwali kch naya kare, kch naik kre, sab milke kre