"The IPL season is on - the craze is everywhere. This is a good time for Titan to launch a series for FASTRACK watches on theme of IPL. When all marketers are making the most of it, why should they stay behind"
With Tata Tea already in their product line and having a good chain of Bookstores, TATA should launch the TATA TEA BARS. These can be opened inside the the Landmark stores. A perfect fit for the brand.