Feb 15, 2010

13.Close Up

" Put up 'Are you carrying your CLOSEUP Smile today' stickers on mirrors in malls and restaurants"



Close up toothpaste has successfully made itself synonymous with a smile. Smile which reflects confidence. Continuing with the idea small stickers can be pasted on mirrors in malls and restaurants. This would remind people to always carry a smile!


5 comments:

  1. Would help people dating a new guy/gal!

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  2. quite a nice idea mate

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  3. Gudd..Atleast people will think to smiLe 4 a momenT..

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  4. Brand Loyalty with toothpaste is again not very high...People usually try many new brands...Probably eye catching packaging and a unique message is more important. Besides, toothpaste need to constantly re-invent itself and come up with a new value proposition because the older ones get outdated fast

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