"Introduce 'Meeting over Coffee' Menu "
"With hundreds of corporates and businessmen meeting over coffee during work hours,Costa should introduce a quick menu with easy to choose or a combo offering menu at its selected outlets (near corporate offices/IT parks/Business hubs)."
I do see a lot of people in suits or formals talking business in costa cafes!
ReplyDeleteI have an alternate suggestion... is it not more viable to open small outlets within the office space rather than near it
ReplyDeleteYes thats a good idea Abhirup!
ReplyDeleteWe were referring to that they can launch these menus in cafes close to business houses/office building where a lot of such TG is already coming to discuss business over coffee.
Combos are helpful in the sense that you can make a fast selection. But there is also a feeling of price cutting with combos, bundling together multiple products are a net total price. That might put off corporates. Besides, you will need targeted message to tell corporates that these combos are for them.
ReplyDeleteI guess, other than speed, its more important for them to be able to order a drink that looks , sounds posh and commands a premium.
Costa already commands a premium. Its ambiance,menu and even the customers are much different from say a Cafe Coffee Day. And of course, there will be a message!
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