Aug 8, 2011

26.TCS

" Launch an Internal Contest and give away Formula 1 India Race Passes to the Winners"

"With TCS being partner with Ferrari and the Formula 1 coming to India this year, what can be the best way to have some internal branding and make the employees love the company more by giving away passes to the race to the winner of a contest"
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13 comments:

  1. merlynAugust 8, 2011 at 10:50 AM

    Not just that...but a tour of the ferrari paddocks can just help cement brand loyalty

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  2. rajnishAugust 8, 2011 at 12:03 PM

    Brilliant idea for internal branding

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  3. AnonymousAugust 10, 2011 at 6:13 PM

    Oh absolutely!! fantastic.

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  4. AnonymousAugust 10, 2011 at 6:14 PM

    me tooo, being a TCS employee {Mumbai} great great idea.

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  5. AbhinavAugust 10, 2011 at 6:15 PM

    I would support the idea as it can serve two purposes - 1. It is providing an exposure to all employees about what TCS is doing 2.Increase loyalty and attachment of employees with the company.

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  6. Karan LekhiAugust 10, 2011 at 6:17 PM

    Nice Idea. The way TCS treats its employees and take care of them, I would not wonder if they do it after reading this blog.

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  7. agentpsycheAugust 10, 2011 at 6:25 PM

    I think this idea has come out from a neeed !!

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  8. AnonymousAugust 10, 2011 at 6:37 PM

    great idea

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  9. Pallavi singhAugust 10, 2011 at 6:41 PM

    WOW!!! this is super cool!!! i wish i was a part of TCS (SIGH)...!!

    omg, passes for races, I MA JEALOUS

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  10. wingriderAugust 10, 2011 at 7:48 PM

    Its fabulous initiative from TCS.

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  11. AnonymousAugust 10, 2011 at 7:51 PM

    Anurag-A good way of appreciating the employees. Other firms should also make some tie ups like TCS.

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  12. Amandeep SinghAugust 11, 2011 at 12:19 AM

    Its just an idea we have proposed...:) But yes we feel it is a good internal branding idea for TCS.

    The partnership with Ferrari is a great brand fit and TCS should build on it in all ways.

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  13. MannatAugust 11, 2011 at 10:54 AM

    Out of the box idea may not hit 7 out of 10 times.
    But when it hits , one short makes up for 7 attempts .

    I think TCS should take a note out of it and regain the lost love people had for an IT firm 5-6 years back . It would be a new concept for internal branding by any IT firm .

    Great Idea !! This one is one such short TCS should take up

    ReplyDelete

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