37. Tzinga

So we were recommended by someone to try the energy drink - TZINGA. I personally tried couple of flavors - and I must say it does taste pretty much ok. Too much fruity and no fizz though. But it is very interesting positioning on the price point - Rs. 20. It is a price point which makes it easier for user to try it or buy it without a second thought.

We also did analysis on their current campaigns, especially the Facebook. A great fanbase of around 3.5 lakh fans, but nothing is being to done to leverage this fanbase.

The product has a Potential, but needs to utilize the power of platforms like Social Media to increase their Brand equity and focus on Community building.

Brand - TZINGA

Platform - Social Media - FACEBOOK

• Facebook is where the brand's TG spends the most time.(18-24)
• Social media allows interaction
• It provides an opportunity for a Brand to get UGC (User generated content)

Discovery - Youngsters like to connect with a brand and make it a part of their life. A brand which gives them an opportunity to interact and puts them on a platform to showcase their personal life,views,ideas tends to become their favorite and most preferred.

Idea -  " 5 Hour Charge Story"
A campaign on Facebook which revolves around a Facebook Application. This application would allow users to share their 5 hour charge story. The story can be shared in all multimedia forms - Text, Photo and Video. This would generate a great content and stories from users and customers.


Great Brand Connect, Best Platform - Facebook!