Aug 18, 2011

27. MOCHA



" Start off ' You be the DJ' Evenings at Mocha Cafes"

"Let the loyal customers try their hands of the DJ console on a weekly special evenings. The DJ can let customers play a song on console. It can be started off from Mocha Mojo Chennai. This would lead to better customer engagement with the cafe and the brand. Enough of karaoke nights we say - You be the DJ nights is the new game"

Aug 8, 2011

26.TCS

" Launch an Internal Contest and give away Formula 1 India Race Passes to the Winners"

"With TCS being partner with Ferrari and the Formula 1 coming to India this year, what can be the best way to have some internal branding and make the employees love the company more by giving away passes to the race to the winner of a contest"

Aug 1, 2011

25. Jawed Habib


" Introduce Jawed Habib range of Hair Styling Accessories "

" Being the name synonymous to beautiful and stylish hair, Jawed Habib should introduce their personal range of Hair Styling Accessories.These could be accessories ranging from hair brushes to rollers to styling instruments. After all, who wouldn't like to be styled by "Jawed Habib" everyday ! "

Jun 9, 2011

24. Power Horse



" Launch a new cocktail mixed with Power Horse by collaborating with  Bars/Pubs"

"Power horse should try to capture the Pub/Bars market by coming up with a signature cocktail named - POWER HOUSE which will be made by mixing Power Horse Drink. This will provide good brand visibility and establishment"

May 30, 2011

23. Redbull




" Launch 'Redbull gave me Wiings' Story Campaign"

"Redbull should launch a campaign in India where in the fans are asked to send their own stories when Redbull gave them the Wiings . This would help in building and strengthening the brand and the cult following"

May 1, 2011

22.Hamdard Roohafza




" Launch Roohafza Ice Candy"

"The great and old brand hamdard and its brand Roohafza is known to all of us.Launch Rohafza Ice candies which would have all the goodness and benefits of the sharbat, and no mother would say no to this ice candy"

Apr 19, 2011

21. Fastrack




" Launch IPL Themed Watches"

"The IPL season is on - the craze is everywhere. This is a good time for Titan to launch a series for FASTRACK watches on theme of IPL. When all marketers are making the most of it, why should they stay behind"

Apr 6, 2011

20. TATA TEA



Launch TEA Bars in Landmark

With Tata Tea already in their product line and having a good chain of Bookstores, TATA should launch the TATA TEA BARS. These can be opened inside the the Landmark stores. A perfect fit for the brand.