32. SURYA ROSHNI

Brand -Surya Roshni

  

Brand Idea - Lightning Lives of People in darkness. The campaign is to be launched on occasion of Diwali - the festival of lights

Task  - To make the brand synomous with light,joy and happiness. The campaign would also be a CSR initiative.

IDEA

Surya Roshni should take an initiative where in certain selected villages from Rural India are chosen to put up Street light lamps running on Solar Power on occasion on Diwali. The company is gifting them light in their village on  festival of lights, and lightning their liver forever.

The Tagline

"AB DIWALI PURA SAAL"
(Now Diwali the entire year)

31. Josh Mobile

We got a mail recently from a Senior Marketing Executive from Josh Mobile, asking for a Promotion Idea for their brand on the occassion of Diwali. The time frame has been very short ,but we still have come up with a Small Creative Idea for Outdoor/Print.

Brand - JOSH Mobile

  

Brand Idea - " Diwali ka Asli Patakha" ( Diwali's Real Cracker/Bomb)

TG - Lower Middle Class

Task  - Designing a campaign for Diwali for Marketing and Promotion for the Josh Mobile. The campaign will show that the person who has a Josh Mobile Handset is the Real Hero and a Star.

Stimulus - 1) Diwali Discounts on Mobile Sets

                  2) Bundle Packaged Offers

Response - 1) Brand building of a newly launched mobile handset .

                   2) Increase in sales during and post Diwali

Medium - Print/Outdoor

Discoveries -Taking in view the TG, the message has to be very simple and straight. Major aspirations are same even across TG's. The aspiration to be Cool, to be a star and to be seen by the peers as a Trendsetter. The idea has been blended with Diwali showcasing the the mobile user as the real attraction of Diwali.

CREATIVE IDEA

" In the Middle stands the STAR and HERO of the idea , holding a Josh Mobile Phone in his Hand. A glowing lamp shines on the screen of his handset. 

On both sides of our Hero stands six Beautiful Girls, with body language subtly showing attraction towards our Hero. All the girls hold Diwali lamps in their hands"

 The slogan beneath says :

"DIWALI KA ASLI PATAKHA"

Josh Mobile

30. Times of India

" Initiate a Witty 'Improve the Sex Ratio' Campaign"

Time of India has given us some of the best campaigns - intact LEAD INDIA campaign won a Grand Prix in Cannes. TOI should come up with a campaign targeting the decreasing sex ratio. It should be a witty and mocking campaign showcasing future affects on decreasing female population in the country.

29. V Spot Cafe + Bar

" Make you Own Playlists Evenings"

"Ask the customers to make their own playlists and give the reasons why their playlist is the best one. The chosen playlist will be played on a evening every week V spot bar already makes a deep connection with all the customers, this initiative would enhance the customer - brand relationship further"

28. DLF PROMENADE

" Provide Complete Birthday/Anniversary Planning Services"

"Planning for the right place for the party,the right gift and the right people can be such a task when you are busy. DLF Promenade should provide this service where they plan the birthday or anniversary celebration for your loved one. From all the retail outlets to restaurants and bars, they can take care off everything for that one perfect celebration and making the day a special one"

27. MOCHA

" Start off ' You be the DJ' Evenings at Mocha Cafes"

"Let the loyal customers try their hands of the DJ console on a weekly special evenings. The DJ can let customers play a song on console. It can be started off from Mocha Mojo Chennai. This would lead to better customer engagement with the cafe and the brand. Enough of karaoke nights we say - You be the DJ nights is the new game"

26.TCS

" Launch an Internal Contest and give away Formula 1 India Race Passes to the Winners"

"With TCS being partner with Ferrari and the Formula 1 coming to India this year, what can be the best way to have some internal branding and make the employees love the company more by giving away passes to the race to the winner of a contest"

25. Jawed Habib

" Introduce Jawed Habib range of Hair Styling Accessories "

" Being the name synonymous to beautiful and stylish hair, Jawed Habib should introduce their personal range of Hair Styling Accessories.These could be accessories ranging from hair brushes to rollers to styling instruments. After all, who wouldn't like to be styled by "Jawed Habib" everyday ! "