Mar 22, 2010

15.Subway


  
" Start serving Light Beer at selected Outlets"

We all love the fresh and healthy subs and salads at the subway. The light beer would be a great thing to have with salads,and go along with the low calorie philosophy of brand.This can be done at selected outlets initially 

Feb 16, 2010

14.Parle Hippo

 

" Launch Hippo visuals and advertisements for OOH media"

We think the character "HIPPPO" is really cute and the way it communicates (back of the packet) is awesome. The same visuals can be launched on OOH media across the country. 
"Hippo thinks none care about fighting the world’s biggest enemy, hunger"

Feb 15, 2010

13.Close Up

" Put up 'Are you carrying your CLOSEUP Smile today' stickers on mirrors in malls and restaurants"



Close up toothpaste has successfully made itself synonymous with a smile. Smile which reflects confidence. Continuing with the idea small stickers can be pasted on mirrors in malls and restaurants. This would remind people to always carry a smile!


Feb 12, 2010

12.Mcdonald's

 

"Introduce Heart - Shaped French Fries on Valentine's Day"

With McDonald's part of everyone's lives, what better way to celebrate this Valentine's day with heart shaped french fries.When Love is in the air, why not give some love in the food too!
Happy Valentine's Day in advance!

Feb 10, 2010

11. Hawkins Pressure Cookers


Launch a CSR Program to "Reduce the Consumption of Fuel in Cooking" by Promoting the Usage of Pressure Cookers in Rural Areas.

In keeping with the worldwide efforts to reduce global warming, Hawkins should go rural in promoting the same. Encourage the usage Pressure Cookers instead of open mouthed utensils by launching contests in rural areas wherein the women are encouraged to cook their  best dishes in Hawkins Pressure Cookers. 

Feb 9, 2010

10.Crezendo - Vibrating Ring with condoms


"Launch a series of viral videos on web showing the crezendo vibrating ring"

The series of videos should be launched on the web showcasing the product. The videos can be subtle but very witty and intelligent.This will create the buzz and give more visibility to  the brand.Its been long since the last buzz came (Madhya pradesh government banning crezendo). 


9.Cloud 9



" Launch 'WHAT IS YOUR CLOUD 9?' Campaign"
 The new campaign will feature what is it like to be on cloud 9 for different people.This campaign can be be executed in various formats through various media channels - a TVC, print ads, internet campaign, BTL activities.The brand needs to be exciting and fast, it is an energy drink after all!

Feb 7, 2010

8. Gillette



Introduce "My First Razor" - Special Razors for Adolescents. 

Gillette should introduce special razors for first time shavers. These could be skin friendly and that makes first time shaving an unforgettable experience. After  all even they are entitled to get the best !